May 11, 2007

Can Salesforce.com Reinvent Content Management?

by Rob Koplowitz

with Connie Moore, Shelby Semmes

Executive Summary (This is a document excerpt)

The enterprise content management market is in tremendous flux with IBM's acquisition of FileNet, the introduction of Microsoft Office SharePoint Server 2007, and Oracle's acquisition of Stellent. Clearly, the industry's biggest vendors see a huge opportunity. Now salesforce.com has entered the fray with the acquisition of Koral and looks to redefine content management software as a service (SaaS) in the same way it redefined customer relationship management (CRM). The new offering, Salesforce Content, will be initially offered as a standalone collaborative document management system and will be optionally bundled with salesforce.com's CRM solutions. It is only the second application offered by the SaaS leader and will test the vendor's ability to move beyond its CRM roots and become a true infrastructure provider.

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