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For eBusiness & Channel Strategy Professionals
(Length: 5 pages)
May 11, 2007 Five Immediate Opportunities For eCommerce Improvementwith Carrie Johnson, Brian Tesch Executive Summary (This is a document excerpt)While eCommerce sales continue to grow at a rapid pace, unmet customer opportunities abound in the areas of Web site merchandising, Web site operations, and fulfillment. Specifically, the following five areas represent opportunities for improvement: shipping/product delivery issues, multichannel coordination, online security, touch and feel factors, and product discovery. Addressing these opportunities will provide differentiation and drive customer satisfaction for eCommerce operations. Buy Risk-FreeDownload and print PDF immediately. Price: US $749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
US B2C eCommerce In 2009 And Beyond
Original air date: Friday, February 13, 2009
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