Executive Summary (This is a document excerpt)

The 2008 business planning and budgeting cycles will soon be in full swing. With industry marketing becoming a prominent strategy for differentiation, how are technology marketers evolving their industry businesses to further distance themselves from competitors? In June, we spoke with 10 industry practice leaders about the current state of their industry approaches and what the future holds for their practice areas. We learned that refinements are in store for industry practices in the coming year.

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