May 19, 2008

Industry Essential: The US Retail Banking Market

This is the third document in the "Vertical Industry Tutorials" series.

by Ellen Carney

with Eric G. Brown, Emily Van Metre

Executive Summary (This is a document excerpt)

At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people. With changing demographics, increasing choices for consumer financial services, and pressures to reduce costs, retail banks are looking to improve the efficiency and productivity of their assets and create enduring relationships with customers. Even in a challenging economic climate, the banking industry is more dependent on information technology than ever before. How should vendors position their technology to buyers and influencers in the US retail banking market? Forrester's Industry Essential report explains the structure of the US retail banking industry, its business and technology trends, and technology investment forecasts.

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