For Direct Marketing Professionals (Length: 18 pages)
November 2, 2007 (updated April 7, 2008)
The Forrester Wave™: Database Marketing Service Providers, Q4 2007
Merkle, Targetbase, KnowledgeBase, Allant, And Epsilon Are Enterprise Leaders
with Cliff Condon, Jennifer Joseph, Scott Wright
Executive Summary (This is a document excerpt)
Forrester evaluated 12 leading database marketing service providers across 143 criteria. Our analysis identifies Merkle, Targetbase, KnowledgeBase Marketing, The Allant Group, and Epsilon as Leaders in our enterprise evaluation — due in large part to a combination of integrated delivery, advanced analytics, and favorable client feedback. These Leaders are challenged by two groups of Strong Performers: niche players like ChoicePoint Precision Marketing, Equifax Database Services, and Fair Isaac and those working to fully integrate the sum of their parts, including Acxiom, Harte-Hanks, Experian Marketing Services, and infoUSA.
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Forrester conducted in-depth evaluations in Q3 2007 of 12 database marketing service providers: Acxiom, ChoicePoint Precision Marketing, Epsilon, Equifax Database Services, Experian Marketing Services, Harte-Hanks, Fair Isaac, infoUSA, KnowledgeBase Marketing, Merkle, Targetbase, and The Allant Group. The services evaluation included vendor surveys and executive interviews. We also surveyed 205 vendor-supplied references online and interviewed more than 65 customers by phone. Related Research Documents
May 16, 2007
February 15, 2007
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Original air date: Monday, June 30, 2008
View vendor summaries for: Acxiom, ChoicePoint Precision Marketing, Epsilon, Equifax, Experian Marketing Services, Fair Isaac, Harte-Hanks, infoUSA, KnowledgeBase Marketing, Merkle, Targetbase, and The Allant Group
| Highest User-Rated Products | |
|---|---|
| Fulcrum | 5.0 |
| ChoicePoint Precision Marketing | 4.0 |
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