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For Consumer Market Research Professionals
(Length: 6 pages)
May 22, 2007 Designing PCs For The Third WorldHow Children And Education Will Redefine The PCby Simon Yates with Josh Bernoff, Rachel Batiancila Executive Summary (This is a document excerpt)After more than a quarter-century of technology development and investment, the worldwide milestone of 1 billion PC users is not too far away. Now the technology industry is turning its attention to the 5 billion people in the world without access to technology and the Internet. With low income levels, poor educational systems, sketchy infrastructure, and limited distribution, reaching these potential users will require some creative thinking. Intel and Microsoft are focusing on the next logical layer of users — the 1 billion to 2 billion people within the rising middle classes with access to education. One Laptop per Child (OLPC) and AMD are aiming for a much broader audience than that — the billions of largely rural, uneducated, and poor in some of the world's most undeveloped nations. Buy Risk-FreeDownload and print PDF immediately. Price: US $199 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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