For Consumer Market Research Professionals (Length: 6 pages)

May 22, 2007

Designing PCs For The Third World

How Children And Education Will Redefine The PC

by Simon Yates

with Josh Bernoff, Rachel Batiancila


Executive Summary (This is a document excerpt)

After more than a quarter-century of technology development and investment, the worldwide milestone of 1 billion PC users is not too far away. Now the technology industry is turning its attention to the 5 billion people in the world without access to technology and the Internet. With low income levels, poor educational systems, sketchy infrastructure, and limited distribution, reaching these potential users will require some creative thinking. Intel and Microsoft are focusing on the next logical layer of users — the 1 billion to 2 billion people within the rising middle classes with access to education. One Laptop per Child (OLPC) and AMD are aiming for a much broader audience than that — the billions of largely rural, uneducated, and poor in some of the world's most undeveloped nations.

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Analyst: Simon Yates
Technology: B2B Sales & Marketing, eBusiness/eCommerce, Enterprise Mobile Devices, Enterprise Mobility, Innovation Networks, Product & Solutions Strategies
Industry: Computer Hardware Industry, Consumer Electronics, Consumer Technology, Education, High-Tech, Tech Sector Economics, The Mobile Channel
Geography: Africa, Asia Pacific, South & Central America

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Ratings and Comments
Rating: 9 out of 10
based on 2 ratings across all roles.
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