For Technology Product Management & Marketing Professionals (Length: 13 pages)

July 20, 2007

Topic Overview: Enterprise Mobility

Mobility Becomes An Integral Part Of Firms' Network Strategy

by Maribel D. Lopez

with Eric G. Brown, Robert Muhlhausen

Executive Summary (This is a document excerpt)

Forrester broadly defines enterprise mobility as the ability for an enterprise to communicate with suppliers, partners, employees, assets, products, and customers irrespective of location. Mobility requires firms to build solutions that span devices, networks, and applications. After several fits and starts, mobility is gaining steam, consuming nearly one-third of North American and European enterprise telecom budgets today. Firms have embraced mobile email and plan to extend this capability to more employees within the organization. Advanced firms are moving line-of-business applications like inventory management and sales force automation to handhelds today. The greatest shift in the mobility market over the next three years will be the move to line-of-business and unified communications applications on handhelds to drive business process acceleration.