Executive Summary (This is a document excerpt)

Every technology decision is made in the context of technology purchases and spending, whether it is an enterprise buying a software application or IT service or a vendor choosing what industries to focus on and how much to invest in marketing. Forrester's IT spending research delivers clear insight into how IT budgets are changing, which technologies and services are garnering the most budget dollars, and how that spending is executed. This research helps IT buyers pinpoint demand for a particular technology or service. It also helps IT vendors assess IT budget plans by vertical and capitalize on how and why firms make their technology purchase decisions.