Executive Summary (This is a document excerpt)

Through a number of meaningful acquisitions — such as Concord, Aprisma, Wily, and Cendura — the technological reinvention of CA is now clear to its customer base. This rejuvenated image is beginning to translate into new business opportunities, as CA competes in project and portfolio management deals or wins IT asset management or service management projects. CA has presented its vision of enterprise IT management (EITM) to customers, and this has helped unify CA's product offering. Market needs now require CA to extend this vision to cover a business services orientation; its customers are facing business service management (BSM) challenges more than IT service management ones. CA has the necessary strong corporate branding and marketing resources to take advantage of this development.

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