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Length: 28 pages
For Interactive Marketing Professionals
October 10, 2007US Interactive Marketing Forecast, 2007 To 2012 Expect $61 Billion By 2012 As Marketers Distribute Spend Across Channels by Shar VanBoskirk This is a document excerptEXECUTIVE SUMMARY
Interactive marketing over the next five years will not be dominated by a single revolutionary channel. Forrester forecasts that interactive marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts.
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The US Interactive Marketing Forecast 2007 To 2012
Original air date: January 4, 2008
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