Length: 28 pages For Interactive Marketing Professionals
This is a Client Choice document
Shar VanBoskirk October 10, 2007
US Interactive Marketing Forecast, 2007 To 2012
Expect $61 Billion By 2012 As Marketers Distribute Spend Across Channels
by Shar VanBoskirk
with Charlene Li, Julie M. Katz, Christina Lee

This is a document excerptEXECUTIVE SUMMARY

Interactive marketing over the next five years will not be dominated by a single revolutionary channel. Forrester forecasts that interactive marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts.

TABLE OF CONTENTS

NOTES & RESOURCES

itemInteractive Marketing Budgets And Effectiveness Will Grow

itemInteractive Spend Will Better Align With Consumers' Media Behavior

itemMarketer Maturity Influences Interactive Channel Growth

itemInteractive Marketing Will Top $61 Billion By 2012

itemSearch Marketing Will Triple In Five Years

itemDisplay Advertising Steps Into The Light

itemEmail Marketing Spend Shifts To Services And Integration

itemOnline Video Ads Perpetuate A Virtuous Cycle Of Growth

itemSocial Media Will Drive Emerging Channels To $10.6 Billion By 2012

WHAT IT MEANS

itemAll Marketing Will Become Interactive

itemSupplemental Material

Forrester conducted an online survey of 344 interactive marketers. We also conducted in-depth interviews with 25 vendors, media companies, and marketers, including Google, MSN, CBS, MySpace, and Facebook.

Related Research Documents

itemMarketing's New Key Metric: Engagement

August 8, 2007

itemUS Online Marketing Forecast: 2005 To 2010

May 2, 2005

itemInteractive Marketing Channels To Watch

March 27, 2007

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Analyst: Shar VanBoskirk
Technology: Interactive Marketing, Marketing & Advertising
Special Feature: Forecasts
Geography: North America
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Archived Teleconference:
The US Interactive Marketing Forecast 2007 To 2012
Original air date: January 4, 2008

Special Features

7 Forecasts

Research on future technology trends or innovation

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