Executive Summary (This is a document excerpt)

Blog reviews uncover flaws that prevent users from accomplishing key goals like finding content that interests them and participating in a conversation about that content. To get the most out of a blog review, blog owners should review their blogs using the tools available on Forrester's Web site, fix usability problems identified by that review, then measure the impact of those changes to prove that blog usability has a positive impact on key metrics of success like new readership and repeat visits.

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