May 30, 2007 (updated July 17, 2007)
The Business Case For Interactive Help In Financial Services
Online Chat And Click-To-Call Should Be A Part Of Any eBusiness Strategy
with Carrie Johnson, Brendan McGowan
Executive Summary (This is a document excerpt)
Interactive help — which includes online chat and click-to-call — has come of age. That's a good thing, considering tomorrow's financial services shoppers will increasingly be found online. Financial firms contemplating their long-term eBusiness strategy need to consider the role of interactive help. Firms like E*TRADE Mortgage and Dell Financial Services have found such technologies to be an integral part of meeting their Web sales goals.
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WHAT IT MEANS
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Forrester studied industry developments and used Consumer Technographics® data to uncover trends in the use of interactive help technologies. Related Research Documents
January 18, 2007, Trends
June 10, 2005, Trends
December 30, 2004, Trends |
Tomorrow's Researchers Use The Online Channel — And Nothing Else
Online Chat And Click-To-Call Is The Answer — With One CaveatFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Tuesday, June 30, 2009
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