Executive Summary (This is a document excerpt)

The IT asset management (ITAM) software market is a high-growth segment within the IT management software market — thanks to increased buyer attention and energized vendors recognizing that ITAM is a strong leadership project in new business opportunities. The "big four" vendors — BMC Software, CA, HP, and IBM — are all now equipped to compete for ITAM business, but there is also a rich seam of midtier vendors that are able to win ITAM business by being more agile and promoting a better time-to-production than the larger solutions. Software-as-a-service (SaaS) is looming over this market; it will transform the market from a software business to a services one. ITAM vendors must recognize that ITAM is a business application project and that they must sell it differently than the traditional system management tools.

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