For Consumer Product Strategy Professionals (Length: 13 pages)

Executive Summary (This is a document excerpt)

Home networks, the foundation of the digital home, are moving into the mainstream — 27% of US online adults say that they have a network in their home. Most consumers erect these networks to share a broadband connection, files, or a printer across multiple PCs. An increasing number of networkers are moving beyond these basic PC activities — they connect game consoles and DVRs to their network, play music from their PC on their home stereo, or stream Internet video to their TV. These entertainment-centric users now comprise one-third of all networkers. To accelerate this effect, tech marketers must focus their message on new experiences and away from the device.