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For Consumer Product Strategy Professionals
(Length: 13 pages)
June 22, 2007 Home Networks Begin To Shift To Entertainmentwith Bradford J. Holmes, Remy Fiorentino, April Lawson Executive Summary (This is a document excerpt)Home networks, the foundation of the digital home, are moving into the mainstream — 27% of US online adults say that they have a network in their home. Most consumers erect these networks to share a broadband connection, files, or a printer across multiple PCs. An increasing number of networkers are moving beyond these basic PC activities — they connect game consoles and DVRs to their network, play music from their PC on their home stereo, or stream Internet video to their TV. These entertainment-centric users now comprise one-third of all networkers. To accelerate this effect, tech marketers must focus their message on new experiences and away from the device. Buy Risk-FreeDownload and print PDF immediately. Price: US $749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
The POST Method: A Systematic Approach To Mobile Strategy
Original air date: Wednesday, April 22, 2009
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