June 22, 2007

Home Networks Begin To Shift To Entertainment

by Charles S. Golvin

with Bradford J. Holmes, Remy Fiorentino, April Lawson

Executive Summary (This is a document excerpt)

Home networks, the foundation of the digital home, are moving into the mainstream — 27% of US online adults say that they have a network in their home. Most consumers erect these networks to share a broadband connection, files, or a printer across multiple PCs. An increasing number of networkers are moving beyond these basic PC activities — they connect game consoles and DVRs to their network, play music from their PC on their home stereo, or stream Internet video to their TV. These entertainment-centric users now comprise one-third of all networkers. To accelerate this effect, tech marketers must focus their message on new experiences and away from the device.

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