June 21, 2007

Online Banking Holdouts Still Want Security Guarantees

European Net Users Want Security Guarantees And Incentives To Bank Online

by Benjamin Ensor

with Jennifer Ford, Ashara Giordanelli

Executive Summary (This is a document excerpt)

Some 84 million European Net users who could bank online don't do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say that a mix of security guarantees and financial incentives like additional interest for using online banking would persuade them to adopt online banking.

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