June 11, 2007

The Emerging Technologies That Matter Most To Interactive Agencies

by Kerry Bodine

with Harley Manning, Andrew McInnes

Executive Summary (This is a document excerpt)

We asked 15 of the largest interactive marketing agencies in North America to tell us which emerging technologies will have the greatest impact on the future of their design practices. Agencies named 30 technologies in all. Their top answer: mobile devices. Online video, Ajax, and social networks followed closely behind. Web execs and interactive marketers who want to experiment with emerging technologies should first seek to understand customers' online and offline behavior and then determine what technologies can both fulfill customers' unmet needs and help achieve business objectives.

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