June 22, 2007

Hispanic Social Computing Takes Off

Make Hispanics A Part Of Your Social Marketing Efforts

by Tamara Barber

with Ted Schadler, Charlene Li, Elise Godfrey

Executive Summary (This is a document excerpt)

Social networking among online Hispanics tripled between 2005 and 2006. Today, half of online Hispanics do at least one of five Social Computing activities, including blogging, maintaining personal Web pages, and commenting on discussion boards. At the top of the social networking site list is MySpace, with 31% of Hispanics visiting at least once a month. The message is clear for interactive marketers: Brands aimed at young Hispanics should tap into Social Computing activities and include blogs and social networking sites in their media plans.

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