Executive Summary (This is a document excerpt)

Business intelligence (BI) has been around for a long time in one shape or form — as long as 30 years — but contrary to popular opinion, it's still not commoditizing. Even the data integration layer of the BI "stack," where most practitioners agree that some commoditization may be occurring, is experiencing a wave of innovation from a set of emerging vendors that provide automated data discovery or data discovery accelerators. Watch this important trend, as data discovery and integration are usually the most complex and resource-intensive parts of a typical BI initiative — and where many BI initiatives fail.

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