For Vendor Strategy Professionals (Length: 11 pages)

August 22, 2007

Avoiding Failure In Technology Partnerships

Twenty-One Questions Every Technology Partnership Should Answer

This is the second document in the "Examining The New Solutions-Centric Ecosystem" series.

by R "Ray" Wang, Merv Adrian

with Eric G. Brown, Peter O'Neill, Emily Van Metre


Executive Summary (This is a document excerpt)

As business technology providers move to expand their solutions-centric ecosystems, strategists must intensely focus on partnerships across the value chain. The sad truth is that few technology partnerships are as successful as their participants wish. Most failures result from poor alignment between parties on key objectives and metrics. Forrester suggests 21 questions to drive that alignment across four core competencies: 1) building technology and product strategy; 2) aligning go-to-market (GTM) activities; 3) investing in a support ecosystem; and 4) executing the action plan.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemIn Today's Complex Vendor Ecosystems, Partnering Is A Source Of Confusion

itemThree Major Forces Caused Past Failures

itemHow To Build Partnerships That Transcend The Press Release

itemBuild The Product/Service Strategy

itemAlign GTM Plans

itemCreate A Support Community

itemMeasure And Manage Plan Execution

What It Means

itemEcosystems Executives Will Spread In Tech Industry Firms

Forrester interviewed more than 33 vendor companies for this document.

Related Research Documents

itemSolutions-Centric Ecosystems Disrupt The Enterprise Software World Order

May 7, 2007

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Corporate Strategy, Strategy Execution & Measurement, Technology Vendor Alliances & Partnerships
Geography: Asia Pacific, Europe, North America

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