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For eBusiness & Channel Strategy Professionals
(Length: 5 pages)
July 25, 2007 Who's Shopping Online In Canada?Canadian eCommerce Adoption Remains Stagnantwith Peter Hult Executive Summary (This is a document excerpt)Online adoption continues to build momentum in Canada, but eCommerce adoption does not: The number of Canadian consumers shopping online during 2006 remained stagnant over 2005. What's holding back Canadians from shopping online? A lingering preference for the hands-on shopping experience and concerns about the security of online shopping. As a country without a direct buying history, online shopping in Canada will never become a mainstream activity. But, US retailers still have an opportunity to sell to Canadians online — especially when the Canadian dollar gains strength over the US dollar. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
How eBusiness Can Thrive In The Recession
Original air date: Wednesday, March 18, 2009
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