July 25, 2007

Telcos Should Look To Location-Based Services For Growth

X Internet Services Will Make Location-Based Services Relevant To Firms

This is the third document in the "How To Sell Enterprise Mobility" series.

by Maribel D. Lopez

with Eric G. Brown, Emily Van Metre

Executive Summary (This is a document excerpt)

Location-based services (LBSs) are just gaining traction with firms. Industries like utilities, government, and transportation lead the charge today. In the future, more companies will embrace location services as they morph into Extended Internet (X Internet) services that enable companies to track, monitor, and control assets so as to deliver real-time business process visibility. Leading telecom providers will drive revenue growth and customer relevancy by building process-centric X Internet services through ecosystem partnerships. Successful services will focus on selectively developing one or two process-centric services with vertically-aligned sales and marketing.

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