Mobile Internet Pricing Strategies Mature

Flat-Rate Data Tariffs Will Boost Mobile Internet Adoption

by Niek van Veen

with Michelle de Lussanet, Lauriane Camus

Executive Summary (This is a document excerpt)

Vodafone is the latest in a series of European mobile operators to launch a flat-rate mobile Internet tariff. Forrester believes that flat-rate pricing for the mobile Internet will boost usage among existing users of mobile Internet services because it offers them predictable, simple, and affordable prices for mobile Internet access. Operators should not only truly embrace the Internet pricing model to stimulate adoption but should also stimulate the open creation and usage of Internet services.

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NOTES & RESOURCES

Vodafone Joins The Growing Lineup Of Flat-Rate Mobile Internet Offers

Flat-Rate Mobile Internet Tariffs Will Ignite An Upward Adoption Cycle

Operators Shouldn't Fool Consumers With Conditional Flat-Rate Offers

recommendations

Innovation, Not Restrictions, Mitigates The Risks Of An Open Mobile Internet

Supplemental Material

We drew data from Forrester's Consumer Technographics surveys.

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology:	B2B Sales & Marketing, Channel Design Strategies, Customer Experience, Data Services, eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting, Mobile Services, Product & Solutions Strategies, Sourcing & Procurement, Sourcing Strategy & Execution, Telecommunications Services, Telecommunications Services By Region
Industry:	Consumer Telecommunications, The Mobile Channel
Geography:	Europe

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