For Consumer Market Research Professionals (Length: 29 pages)
This is a Consumer Technographics document

September 7, 2007

The State Of Consumers And Technology: Benchmark 2007

North American Consumer Technographics®

This is the first document in the "State Of Consumers And Technology: Benchmark 2007" series.

by Charles S. Golvin

with Ted Schadler, Remy Fiorentino, Heidi Lo

Executive Summary (This is a document excerpt)

This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2007. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes and behaviors based on a mail survey of 58,125 adults.

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TABLE OF CONTENTS

itemIncome And Technology Attitude Predict Tech Adoption

itemThe Five-Year Forecast For Devices And Access

itemOne-Third Of Adults Are Early Adopters

itemDevices: Early Adopters Favor Personal Gadgets

itemPCs: Only Half Of All Early Adopters Have A Laptop

itemBroadband: High-Speed Leaves Dial-Up In The Dust

itemHome Networking: Early Adopters Opt For Wireless

itemOnline Activities: Users Engage Most With Photos

itemMarketing: Most Portal Users Are Loyal

itemMedia: Online Media Use Is Growing But Still Lags TV

itemMobile: Communications Rules, Even For Data Use

itemTelecom: The Home Voice Market Gets More Crowded

itemTelevision: Most Households Get Their TV Digitally

itemFinancial Services: Early Adopters Dominate Online

itemRetail: Most Online Shoppers Are Early Adopters

itemTravel: Sidelined Citizens Are Only 10% Of Travelers

itemHealthcare: All Consumers Go Online For Research

itemGovernment: Early Adopters Connect To eGovernment

itemUsing The Data: 51,500 Households, 58,125 Adults, And 426 Brands

itemSupplemental Material

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Analyst: Charles S. Golvin
Technology: eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting
Industry: The Mobile Channel
Special Feature: Forecasts
Geography: North America
Archived Teleconference:
The POST Method: A Systematic Approach To Mobile Strategy
Original air date: Wednesday, April 22, 2009

Special Features

1 Forecast

Research on future technology trends or innovation

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