Executive Summary (This is a document excerpt)

The long wait is over. Apple's iPhone is now in consumers' hands, with some equity analysts estimating that Apple and AT&T sold an unprecedented half million units in its opening weekend. Apple now has a new product category with excellent growth potential that feeds its other businesses. AT&T is winning high-value, loyal customers who will boost data revenue — at a lower cost thanks to the central sales and service role of the online channel in the iPhone business model. And, the industry will benefit in the long term as marketers from competitors learn from Apple's genius to provide better product, purchasing, and services experiences to their device customers.

Buy Risk-Free

Download and print PDF immediately. Price: US $199

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.