September 12, 2007
Small Firms That Can Help With Persona Projects
Thirty-Three Vendors With Significant Persona Creation Experience Report Research And Industry Expertise Details
This is the first document in the "Persona Projects: Vendor Experience And Costs" series.
by Moira Dorsey
with Adele Sage, Olga Melnikova, Andrew McInnes
Executive Summary (This is a document excerpt)
A survey of user experience vendors uncovered 33 firms with significant experience creating personas. As a group, these firms leveraged a variety of research methodologies, and their persona experience spanned industries, with a high concentration in the healthcare and life sciences, technology, and financial services industries. These vendors report creating personas used to support everything from Web site and software design to business strategy, marketing, and sales. Customer experience professionals looking for persona creation help should plan to evaluate vendors' deliverables. They should also go into the selection process with a clear picture of how the personas will fit into their existing culture and processes in order to find a vendor that is a best fit to meet their needs.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
|
recommendations
|
Forrester conducted a survey of firms that advertised their services on the Usability Professionals' Association Web site (upassoc.org) and the SIGCHI Web site (www.sigchi.org). Related Research Documents
July 19, 2007
February 24, 2005 December 18, 2003 |
Small Vendors Report Significant Persona Creation ExpertiseFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||||
Thursday, December 17, 2009
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
