August 21, 2007
Social Computing: The Role Of Telcos In User-Generated Content
by Niek van Veen, Paul Jackson
with Michelle de Lussanet, Lauriane Camus
Executive Summary (This is a document excerpt)
Are telco attempts to break into content services misguided? No, telcos can use these content services to shore up consumer relationships, drive demand, maintain the value of communication services, and diversify revenue sources, but only if they deliver a user-generated content (UGC) service along with top-down broadcast-like services such as IPTV. UGC plays to telcos' strengths in network management, security, and hosting and will generate modest revenues in addition to greatly strengthening the consumer broadband proposition.
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WHAT IT MEANS
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Forrester interviewed eight vendors and telcos, including: Alcatel-Lucent, BT, Cisco Systems, France Télécom, Juniper Networks, KPN, LogicaCMG, and Telekom Austria. Related Research Documents
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European Telcos Aim To Tap The €89 Billion Content MarketFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Wednesday, October 03, 2007
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