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For Technology Product Management & Marketing Professionals
(Length: 8 pages)
February 7, 2008 SMB SaaS Adoption: Road Bumps Ahead In 2008SaaS Marketers Will Face A Skeptical Early Majoritywith Eric G. Brown, Emily Van Metre Executive Summary (This is a document excerpt)Software-as-a-service (SaaS) adoption by small and medium-size businesses (SMBs) increased by 58% to 15% from 2006 to 2007 as the market's early adopters flocked to the SaaS siren song of lower costs, quick deployment times, and mitigating IT staff constraints. But during that same period, non-users' skepticism widened, with increasing concerns about total cost of ownership (TCO), integration, security, and application performance. To ensure that SMB SaaS adoption glides smoothly into the early majority phase, marketers will need to address skeptics' concerns head-on. Marketers will need to clearly demonstrate the TCO advantages of SaaS, ensure that their products have well-defined data integration and conversion procedures, show price transparency, and have well-articulated security and data protection stories. Buy Risk-FreeDownload and print PDF immediately. Price: US $749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Tech Vendor Channel Management: Best Practices And Benchmarks
Original air date: Tuesday, July 22, 2008
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