Length: 8 pages For Technology Product Management & Marketing Professionals
Michael Speyer February 7, 2008
SMB SaaS Adoption: Road Bumps Ahead In 2008
SaaS Marketers Will Face A Skeptical Early Majority
by Michael Speyer
with Eric G. Brown, Emily Van Metre

This is a document excerptEXECUTIVE SUMMARY

Software-as-a-service (SaaS) adoption by small and medium-size businesses (SMBs) increased by 58% to 15% from 2006 to 2007 as the market's early adopters flocked to the SaaS siren song of lower costs, quick deployment times, and mitigating IT staff constraints. But during that same period, non-users' skepticism widened, with increasing concerns about total cost of ownership (TCO), integration, security, and application performance. To ensure that SMB SaaS adoption glides smoothly into the early majority phase, marketers will need to address skeptics' concerns head-on. Marketers will need to clearly demonstrate the TCO advantages of SaaS, ensure that their products have well-defined data integration and conversion procedures, show price transparency, and have well-articulated security and data protection stories.

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.
Analyst: Michael Speyer
Technology: IT Adoption, IT Services, IT Spending & Budgeting, Outsourcing
Industry: High-Tech, Professional Services, Tech Marketing Tools & Best Practices, Tech Sector Economics
Geography: Europe, North America

Buy Risk Free
Download and print PDF immediately
Price: US $279.00

Add to Cart

Our Money-Back Guarantee
If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Archived Teleconference:
SMB IT Managed Services — A Tough Market To Crack
Original air date: Wednesday, March 12, 2008
corner border corner
Ratings and Comments
Rating: 10 out of 10
based on 2 ratings across all roles.
corner border corner