For Customer Experience Professionals (Length: 5 pages)

Executive Summary (This is a document excerpt)

On June 29, 2007, Apple released the highly anticipated iPhone to the public. Forrester evaluated the iPhone's capabilities, and we believe that the iPhone signals the beginning of the end for the mobile Web as we know it today: Stripped-down sites crammed onto the small screens of devices meant for phoning, not browsing, will become a thing of the past. Companies looking to stay on top of this trend should get iPhones and experience their capabilities for themselves. Going forward, firms should continue to experiment with the mobile Web sites they own today in order to learn how to create content that is timely, location-aware, and actionable for users on the go.