September 18, 2007

Benchmark 2007: Personal Devices Go Mainstream

Early Adopters Favor Personal Gadgets

This is the third document in the "State Of Consumers And Technology: Benchmark 2007" series.

by Charles S. Golvin

with Ellen Daley, Remy Fiorentino, Heidi Lo, April Lawson

Executive Summary (This is a document excerpt)

Digital devices continue their relentless growth into widespread adoption among North Americans. Mobile phones and digital cameras are the most popular personal devices — owned by 72% and 62% of North American adults, respectively. More than one-third of adults own a laptop today, and 9% plan to buy one in the coming six months. In the home, DVD players are nearly ubiquitous, and nearly three-quarters of households own a desktop computer. High-definition TV (HDTV) sets top the household device purchase list.

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