August 21, 2007

Boomer Women = Big Money For Marketers

Integrated Campaigns And Social Media Resonate With Female Boomers

by Christine Spivey Overby

with Julie M. Katz, Jennifer Joseph

Executive Summary (This is a document excerpt)

Often overlooked by marketers in favor of their younger counterparts, Boomer women's deep pockets can enrich marketers' coffers. How much are they worth? Nearly $300 a month. Boomer women spend more money in all channels than women from all other generations. Marketers can build influence with Boomer women by jumpstarting campaigns in offline media, designing relevant online destinations, and focusing messages on Boomer women's needs and experiences.

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