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For eBusiness & Channel Strategy Professionals
(Length: 12 pages)
August 22, 2007 Why Financial Shoppers Abandon Online Product Applicationswith Catherine Graeber, Brendan McGowan Executive Summary (This is a document excerpt)Online application abandonment is one of the major challenges facing today's eBusiness executives. And as the number of consumers who shop online for financial products continues to grow, so does the importance of the issue. What can financial firms do? To find out, Forrester teamed up with comScore to understand why consumers abandon applications, whether there are any differences between abandoners themselves, and what can be done to improve completion rates. Results reveal that a large portion of applicants start the application with no intention of completing it, that privacy and security issues stop those abandoners who did intend to apply, and that functions such as save and retrieve — in conjunction with targeted incentives — could help boost completion rates. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Ten Tactics To Help Reduce Application Abandonment
Original air date: Tuesday, June 30, 2009
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