Executive Summary (This is a document excerpt)

Industry analyst relations (AR) plans form the primary vehicle through which budget and staffing requests are made. Yet many of the plans that we review suffer from an unexpected omission. While full of details about AR execution, there's rarely any direct connection between these activities and the company's main business goals. In fact, business goals barely get a mention at all. Only when AR makes these explicit will the executives responsible for those goals understand, fund, and benefit from any enlargement of AR.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.