For Customer Experience Professionals (Length: 9 pages)

Executive Summary (This is a document excerpt)

Forrester applied an abridged version of its Web Site Review methodology to the site experiences at five major social networking sites: MySpace, Facebook, Tagged, Friendster, and hi5. Our evaluation looked at how well each site supports young adults trying to create new profiles. None of the five sites received a passing score. Some of the major problems: a lack of privacy information, poor text legibility, and inefficient task flows. But we also found some good practices like Facebook's single page sign-up process. Social networking sites need to focus on improving usability for these types of transactional processes.

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