August 24, 2007

Are Consumers Embracing The Convergence Of Healthcare And Finance?

Engagement Among Account Holders Is Higher, But An Education Gap Remains

by Carlton A. Doty

with Bradford J. Holmes, Julie Snyder, Eric M. Dolan, Brendan McGowan

Executive Summary (This is a document excerpt)

Growth in the consumer-directed health (CDH) market — the most controversial phenomenon in US healthcare since the rise of health maintenance organizations (HMOs) during the Nixon administration — has eBusiness professionals aflutter. Insurer, employer, political, academic, and even banking professionals now convene on the conference circuit to discuss and debate this transformative industry trend. But how are consumers — perhaps the most important stakeholders of all — reacting to this changing landscape? Do account-based health plans really have an impact on consumer behavior? Do consumers have what they need to make informed choices regarding their healthcare? Forrester's North American Technographics® Healthcare Online Survey, Q2 2007, addressed these very questions. What we found is significant growth in the HSA market, increased consumer engagement, and plenty of room for improvement for eBusiness professionals.

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