For eBusiness & Channel Strategy Professionals (Length: 8 pages)

August 20, 2007

How Music Retailers Can Avoid Digital Disaster

CD Sales Are Dropping: What Can Retailers Do To Survive?

by Victoria Bracewell Lewis

with Michelle de Lussanet, Josh Bernoff, Rebecca Jennings, Lauriane Camus


Executive Summary (This is a document excerpt)

Digital music consumption has shifted into high gear, with a 71% increase from last year. In contrast, CD sales have been dropping steadily over the past decade. No music retailer is left untouched by this disruption: The US's Tower Records is shutting down; the UK's largest music retailer HMV has issued two profit warnings in the past year; and even Carrefour, France's biggest music retailer, has admitted that it doesn't make money on the CDs that it sells within Europe. All signs indicate that the overall market will be bigger than it is today but much more diverse. However, music retailers need to make radical changes soon to keep customers coming in the door. This includes music syndication, direct distribution business models, and multichannel points of sale (POS). For the retailers, the customers are out there. Large retail chains and independent music retailers simply need to look for the shoppers in new places and retain their loyalty with new strategies.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Victoria Bracewell Lewis
Technology: B2B Sales & Marketing, Corporate Strategy, eBusiness/eCommerce
Industry: Business-To-Consumer eCommerce, Consumer Media & Entertainment, Consumer Retail & CPG, eBusiness/eCommerce Adoption, Media & Entertainment, Music, Retail
Geography: Asia Pacific, Europe, North America

corner border corner
Ratings and Comments
Rating: 9 out of 10
based on 4 ratings across all roles.
corner border corner