For Marketing Leadership Professionals (Length: 3 pages)

August 6, 2007

My View: Web 2.0 And The CEO

by George F. Colony


Executive Summary (This is a document excerpt)

Quickly: Six things about marketing in the world of Web 2.0 that the CEO should know.

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Technology: Customer Experience, Emerging Marketing Channels, Interactive Marketing, Marketing & Advertising, Social Computing & Web 2.0, Web Site Design
Geography: Asia Pacific, Europe, North America

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Closing The CEO/CIO Gap
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Rating: 8 out of 10
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