November 19, 2007
The State Of Hispanic Consumers And Technology: 2007
Hispanic Technographics®
with Ted Schadler, Elise Godfrey, Serena Goldberg
Executive Summary (This is a document excerpt)
Since 2005, Forrester has surveyed more than 17,500 Hispanics on their technology adoption, use, and attitudes. The Hispanic market is diverse, cleaving based on language preference, and Hispanics' technology adoption overall is different from non-Hispanics in the US. This report is a graphical analysis of these differences from surveys conducted between October 2005 and March 2007.
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Hispanic Consumer Technographics
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Original air date: Tuesday, November 17, 2009
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