Executive Summary (This is a document excerpt)

ClickTracks is a small Web analytics vendor that offers basic reporting, strong data visualizations, and some analysis tools — especially visitor segmentation — at a low price. The platform isn't nearly as powerful as those of some of the market Leaders, but it isn't nearly as complex either, making it a good fit for small to midsized firms and departments in larger enterprises. The vendor does offer an ASP service but seems to be focused primarily on licensed software, so firms that want to keep Web analytics in-house should give it a look. And companies that use other marketing applications from parent J.L. Halsey will benefit from current and planned integrations that help automate the application of Web analytics data to marketing execution.

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