Executive Summary (This is a document excerpt)

Google Analytics released version 2 of its product in May of this year. The tool has a simplified interface that's based on extensive user research and provides context and visualizations that make data easy to understand. It provides a great deal of functionality for a free tool and is a great fit for small to midsized businesses, departments in large organizations, and large AdWords buyers. But Google Analytics doesn't offer all of the features that today's enterprises need, like visitor segmentation. That means that enterprise class shoppers will have to wait and see how Google's plans to add more features in the coming year materialize.

Buy Risk-Free

Download and print PDF immediately. Price: US $795

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.