Executive Summary (This is a document excerpt)

Omniture delivers a powerful Web analytics tool that can be tailored to meet almost any need, coupled with an experienced professional services team and the industry's most robust education program. With the introduction of the Omniture Genesis program, the acquisition of TouchClarity, and continued investment in products like SearchCenter, the vendor is well on the way to creating an "online business optimization platform" that uses analytics data to drive marketing execution. The product is well suited for large enterprises with diverse data needs, and a team of people to plan, implement, and manage the many configuration options that give SiteCatalyst its flexibility. Firms that are investing heavily in rich Internet applications (RIAs) or are interested in adopting Web interaction optimization should also put Omniture on their shortlist.

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