Executive Summary (This is a document excerpt)

Visual Site's HBX Analytics platform just barely missed the Leader designation in our evaluation of top Web analytics platforms. Why? Because it offers less flexibility than larger platforms like Omniture and WebTrends, which are enormously customizable. But HBX Analytics provides a solid measurement platform, with one of the most usable interfaces we saw. The product is well suited for firms that don't have many specialized analytics requirements and want to deploy Web analytics to a broad base of business users. With the addition of an interface for power users — HBX Visual Workstation — HBX Analytics is also a good fit for firms that need a tool that can grow with them as they evolve their level of Web analytics sophistication.

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