Executive Summary (This is a document excerpt)

WebTrends offers a robust analytics platform that is highly customizable and a good fit for large enterprises that have the resources to understand and use the technology to its full potential. As one of only three leaders in our evaluation to offer licensed software, firms looking for that option should definitely put WebTrends on their list — provided their infrastructure is based on Microsoft technology. Recently WebTrends joined the race to build an online marketing platform, with the addition of WebTrends Dynamic Search — a search optimization tool — and WebTrends Score, a new tool for measuring visitor engagement that's unlike anything on the market today. Companies that are interested in measuring engagement — especially those in the media industry — will want to give WebTrends and its new Score application a closer look.

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