For Vendor Strategy Professionals (Length: 18 pages)

September 19, 2007

Vendor Positioning Review: IT Services And Outsourcing Providers, Q3 2007

This is the first in the "Vendor Positioning Review: IT Services & Outsourcing Providers, Q3 ‘07" series.

by Pascal Matzke

with Bradford J. Holmes, Norbert Kriebel, Thomas Mendel, Ph.D., Daniel Krauss


Executive Summary (This is a document excerpt)

Forrester evaluated four of the top 10 leading IT services and outsourcing providers across 15 criteria and three services domains to determine their positioning on the provider continuum between information technology (IT) and business technology (BT) services. We found that Accenture and CSC have gained an early lead as they fully embrace the BT paradigm in their corporate positioning — although in their services positioning, neither player can fully match up to the BT promise. Meanwhile, Infosys is also moving aggressively toward BT in its corporate positioning, but, in many instances, its services positioning cannot sustain its corporate ambition. Finally, while HP is more technology-focused in its corporate positioning, it has started to embrace BT in its messaging to enterprise clients. Nevertheless, the company remains focused on IT decision-makers as the primary decision stakeholders for its enterprise services.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemBuyer Demand Is Shifting Toward Business Technology

itemProvider Positioning Needs To Focus More On Business Value

itemProvider Positioning Unveils A Gap Between What They Say And What They Show

itemProviders Fall Into Three Main Camps

Recommendations

itemDevelop More Stakeholder-Centric Content And Materials

itemSupplemental Material

Forrester conducted this vendor positioning review in August 2007 and reviewed the corporate Web sites and other information material for four IT services providers and outsourcers: Accenture, CSC, HP, and Infosys.

Related Research Documents

itemShifting Buyer's Attention From Cost To Value: Are You Your Own Worst Enemy?

June 29, 2007

itemBusiness Technology Defined

May 7, 2007

itemStakeholder Centricity: Messaging Value Is Relative To Stakeholders' Objectives

March 21, 2007

itemBuilding Meaningful Business Value Propositions

August 8, 2006

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Analyst: Pascal Matzke
Technology: B2B Sales & Marketing, IT Services, Outsourcing, Product & Solutions Strategies
Industry: High-Tech, Professional Services, Tech Sector Economics
Special Feature: Models
Geography: Asia Pacific, Europe, North America

Archived Teleconference:

Special Features

1 Model

Manipulable market sizing or cost spreadsheets

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Ratings and Comments
Rating: 8 out of 10
based on 4 ratings across all roles.
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