For Technology Product Management & Marketing Professionals (Length: 10 pages)

October 12, 2007

CSC's Positioning: Putting Experience Before Vision

VPR: IT Services And Outsourcing Providers Summary, Q3 ‘07

This is the third in the "Vendor Positioning Review: IT Services & Outsourcing Providers, Q3 ‘07" series.

by Pascal Matzke

with Bradford J. Holmes, Eric G. Brown, Daniel Krauss


Executive Summary (This is a document excerpt)

Customers have long regarded CSC as an old-fashioned IT outsourcer with strong technical skills but a lack of deeper business expertise. Our assessment, however, unveils a different type of company. We found a strong orientation toward business technology (BT) in its corporate positioning and a solid business orientation in its services positioning. While CSC does not deliver a strong, visionary BT statement, it does articulate the business objectives associated with its flexible services that reflect the custom business needs of each client. CSC also benefits from good stakeholder alignment at the field sales level, but it needs more stakeholder orientation in its services messaging.

Buy Risk-Free

Download and print PDF immediately. Price: US $1749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Pascal Matzke
Technology: B2B Sales & Marketing, IT Services, Outsourcing, Product & Solutions Strategies, Strategy Execution & Measurement
Industry: High-Tech, Professional Services, Tech Sector Economics
Special Feature: Models
Geography: Asia Pacific, Europe, North America