For eBusiness & Channel Strategy Professionals (Length: 6 pages)

September 10, 2007

Many Online Banking Users Use Few Features

Why European Online Banking Users Don't Use All The Available Functionality

by Benjamin Ensor

with Ashara Giordanelli, Michelle de Lussanet, Tim van Tongeren

Executive Summary (This is a document excerpt)

While the majority of European banks now offer a wide range of online banking functionality, most of their customers don't use many of the available features. The most popular functions of online banking are checking account balances, looking at statements, and viewing recent transactions. But transferring money to others and setting up automatic payments are among features most online banking users leave idle. The substantial variations in online banking functionality use across Europe are partly due to differences in banking and payment cultures, but they can also help banking eBusiness executives prioritize which functionality to develop and promote.

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.
Analyst: Benjamin Ensor
Technology: Customer Experience, Web Site Design
Industry: Consumer Financial Services, Consumer Portals & Search, Consumer Technology Adoption, eBusiness/eCommerce, eBusiness/eCommerce Adoption, Financial Services, Financial Services Customer Experience, Online Financial Products & Services, Retail Banking
Geography: Europe

Buy Risk Free
Download and print PDF immediately
Price: US $279.00

Add to Cart

Our Money-Back Guarantee
If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Upcoming Teleconference:
corner border corner
Ratings and Comments
Rating: 7 out of 10
based on 2 ratings across all roles.
corner border corner