September 27, 2007

Benchmark 2007: Personal Computers

Multi-PC Households Will Adopt A Variety Of Rich Applications

This is the 10th document in the "State Of Consumers And Technology: Benchmark 2007" series.

by J.P. Gownder

with Ellen Daley, Heidi Lo

Executive Summary (This is a document excerpt)

Personal computers are a mature, 30-year-old industry. But consumers are moving beyond the single desktop PC model. Early Adopters are leading the way by purchasing laptop computers, creating multiple-PC households. These multi-PC households are becoming more involved in a variety of digital application scenarios like PC management, productivity, and media. The increasing complexity of Early Adopter households is creating opportunities for marketers, who can sell in-home installation services, home networking solutions, and a diversity of software and Web-based applications.

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