For Analyst Relations Professionals (Length: 5 pages)
September 26, 2007
AR's Graveyard: Unmet Sales Commitments
by Kevin Lucas
with Merv Adrian, Emily Van Metre
Executive Summary (This is a document excerpt)
More than half of the industry analyst relations (AR) teams that we surveyed in April 2007 say that they commit to objectives that help the sales function. But poor sales results threaten to undermine AR's corporate contribution and its reputation. AR teams — especially new ones — should familiarize themselves with the full extent of the failure risks and their ability to overcome them before deciding whether to focus on sales. It will be their toughest assignment.
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Archived Teleconference:
AR Reporting Lines And Their Impact
Original air date: Wednesday, July 09, 2008
Original air date: Wednesday, July 09, 2008
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