Executive Summary (This is a document excerpt)

Most visionary business process management (BPM) vendors — like Appian, Global 360, Lombardi Software, Savvion, and TIBCO — now find that they've been defining their own market too narrowly. Not only do enterprises need to optimize their business processes, they also want to optimize their business results. As TIBCO recently demonstrated by buying Spotfire — a small but visionary business intelligence (BI) vendor — the next strategic move for organizations seeking business optimization will be to combine BI and BPM for visualizing process metrics and business results together and, even more importantly, to turn transactions into decisions. If BI vendors don't put higher emphasis on this very real business optimization trend soon, they'll be outflanked by BPM vendors that are busy reinventing BI and moving aggressively into the emerging business optimization market.

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