Executive Summary (This is a document excerpt)

The Forrester Wave™ evaluation of enterprise apps software licensing and pricing assesses vendors against two distinct requirement sets: small- and medium-sized business (SMB) licensing requirements that favor user-based pricing, and large enterprise licensing requirements that value a choice of licensing metrics. Extensive efforts at streamlining software and licensing for Microsoft have paid off. Microsoft has maintained its client-friendly concurrent user license and aligned its packaging and pricing across the Microsoft Dynamics line. Business Ready Licensing, launched in July 2006, eliminates the module and SKU complexity of legacy pricing schemes in favor of a user-based licensing approach. The current offer includes three key packages: Business Essentials Edition, Advanced Management Edition, and Advanced Management Enterprise Edition, which correspond, respectively, to good/better/best offers. Partners and customers agree that the new policy has improved simplicity. Microsoft does not offer any usage-based models and relies on partners for all of its direct sales. Microsoft earned the top slot in the SMB edition, and is among the top three in the large enterprise edition, of the survey due to extensive support for provisions in the enterprise software licensee bill of rights.

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