Executive Summary (This is a document excerpt)

Top B2B marketing executives enjoy, or suffer from, a broad range of responsibilities spanning tactical execution to strategic visioning. Yet, it's the short-term issues that keep them awake at night. Future thinking and innovation get short shrift as CMOs scramble to fill the sales pipeline with leads, build their teams, establish standard processes, and demonstrate a return on the money they spend. B2B marketing leaders escape this revolving door when they automate their planning, budgeting, and daily operations to free up scarce resources and time with which to court customers and scan the horizon for new opportunities, strategies, and innovative marketing programs.

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